Ozonated Water
This is how we sustainably purify the water we use in our formulas. Ozone eliminates viruses, bacteria, and other contaminants in a purification process that doesn’t pollute and releases nothing but oxygen.
Certified Organic
Farming Ingredients
We prefer using certified organic ingredients that are traceable. This way, we can protect the planet, everyone’s wellbeing, and all the workers in the production chain
without any doubts.
Biotech Plant Extracts
These highly concentrated,
skin-compatible actives are the plants’ most effective components, which we select and isolate using cutting-edge technology.
96% Naturally-
Derived Ingredients
Actually, on average, our formulas contain more than 96% naturally-derived ingredients.
100% Made in Italy
Every formula is conceived, developed, and made in Italy with all the artisanal care and expertise our land offers.
Dermatologically Tested
Formulas
Every formula undergoes in vivo patch tests to ensure our products are skin-compatible and don’t irritate the skin.
Actives with Proven Effectiveness
In-house and external tests in collaboration with universities and independent research centers ensure the effectiveness of
every product.
Highly Concentrated Formulas
Our super-concentrated professional mixtures renew the hair and skin structure with a minimum dose and without
wasting a drop.
Waterless Care
The idea of protecting water resources has led us to invent a new treatment: glycerin-based shampoos and conditioners with a melting texture that is so compact that you only need one-third of the product.
What We Leave Out
SLS/SLES
These aggressive and potentially irritating surfactants have no place in our formulas. Instead, we use plant-based surfactants that perform just as well but are kind to the skin.
Mineral Oils or Petrolates
These crude oil–derived substances form a film that blocks scalp oxygenation and harm the environment. We’ve replaced them, where possible, with equally effective but more sustainable natural alternatives.
Silicones
Silicones are inorganic silicon polymers. Their film-forming properties provide instant shine for the hair. However, they can accumulate and linger in the environment. That’s why we’ve gradually eliminated them
from our formulas.
Parabens and MIT
These preservatives are commonly used in cosmetics; however, they are potentially irritating. Therefore, depending on the products, we replaced them with milder ones accepted by organic certification bodies.
Synthetic Colorants
Insight products are free of synthetic colorants unless the color
is functional for the product.
Nickel
Nickel is found in nature and is a potential sensitizer. That’s why all our products are nickel-tested.