Vegan, Sustainable, Italian Crafted Care

Purifying Shampoo

Purifying shampoo that helps counter the visibility of dandruff.

Formulated to cleanse the scalp with dandruff.


This shampoo cleanses gently yet effectively, and at the same time has a balancing action on irritated scalp.

The performance of the products in the Clarifying line has been tested by:

Efficacy tests (in vivo), which evaluated the reduction of dandruff visibility using both shampoo and treatment

Anti-pollution tests (in vitro), which evaluated the cleansing action of the shampoo against environmental impurities

The results?

100% of volunteers who underwent the self-assessment test* state that:

The use of both products from the Clarifying line has a purifying action on their hair

Insight Purifying Shampoo effectively cleanses hair and scalp from impurities

Insight Purifying Treatment helps keeping the scalp clean

Would purchase the product for its characteristics

*Test performed on 20 volunteers.

In addition, anti-pollution tests (in vitro) showed that Insight Purifying Shampoo has an anti-pollution cleansing/purifying effect against environmental impurities.

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  • Key Features

    Made in Italy

  • - Ideal for anyone seeking clean, sustainable hair care

  • - Vegan, sustainably crafted care

  • Formula

    96% Organic Ingredients

  • Packaging

    Sustainably Currated Materials

Purifying Shampoo

Key Ingredients

Formulated with organic plant extracts and naturally derived oils and butters to nourish and soften hair.

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More Information

Vegan and cruelty-free; formulas use at least 96% natural-origin materials and microbiologically pure water; insight manages its carbon footprint.

Ingredient information may be subject to occasional changes. To ensure you have the most up-to-date and accurate list, always refer to the product packaging you receive.