Certified VEGAN OK
I used the 4.5 mahogany brown with a 20 developer, and when I say the color smelled so good. Also it transformed her dull brown and made it vibrant while adding shine with a hint of red undertone when I say the client and myself both loved the result. 10/10
I was pleasantly surprised when I used this Activator for the first time. My first impression was that it was perfectly balanced somewhere in between a cream and a liquid. It has a good slip, while not allowing your color application to run. Perfect for almost any application type you could think of. What I was NOT prepared for however was the pleasant smell! Seems odd to notice that, but it's true! My clients agree! I think the quality is on par with the price, and I will definitely re-purchase.